Diploma in Digital Marketing (DDM)

1)Introduction toDigital Marketing : Fundamentals, the digital ecosystem, Customer Segmentation, and Digital Strategy. 2) Content Marketing : Strategy, Creation, and distribution of compelling content. 3) Search Engine Optimization (Seo) : Keyword research, technical SEO,and organic growth techniques. 4) Search Engine Marketing (SEM): Paid Advertising, Google Ads, and PPC Strategies. 5) Social Media Marketing: Platform-specific strategies ( Facebook, instagram, Linkedln, youtube), content creation , commumity management and advertising. 6)Email marketing: Designingemail nurturing campaigns and automation. 7) E-commerce: Managing and growing sales on online platforms. 8) web and marketing analytics: using tools like google analytics 4 (GA4) to track performance and optimize campaigns.

Course Duration: 12 Months